For VodafoneZiggo, our team developed several brand activations focused on bringing the brand experience to life. One of these was the 2=1 iPhone 17 campaign, designed to create direct interaction with consumers. Brand ambassadors handed out flyers to promote the offer, and customers who purchased an iPhone 17 had the chance to surprise someone else with the same device.
By sharing their motivation on a personal card displayed on a large in-store iPhone installation, the campaign became both playful and personal — with the highlight being the giveaway of 10 iPhone 17 devices.
In addition, I worked on the energetic Oh YEAH campaign, a brand activation built around creating that unforgettable “oh yeah” moment. This campaign introduced consumers to VodafoneZiggo in a positive and engaging way, strengthening brand connection through experience.
Together, these campaigns show how I combine creativity, interaction and experience to increase brand preference and actively engage consumers.
